Ulyana Fitsa takes helm of Western European sales

Ulyana Fitsa takes helm of Western European sales while maintaining her position as global chief supply chain officer.

Kormotech has appointed Ulyana Fitsa to lead brands sales in Western Europe while maintaining her position as global chief supply chain officer. This strategic combination of roles supports the company's 2024-2028 growth plan, which targets 500 mio euros in turnover and aims to secure Kormotech's position among the world's top 30 pet food producers, according to a press release.

"I have three major goals ahead: to make pets in Western Europe happier and healthier by offering them the best Ukrainian-made product, to increase Kormotech's brand awareness in the region, and to achieve results that drive the company toward its ultimate goal," says Fitsa.

Fitsa has been with Kormotech since its founding in 2003, where she started as an English translator. Her career progression includes roles as foreign economic activity manager and logistics manager, before becoming head of logistics in 2007. In 2013, she was appointed chief supply chain officer and has since grown her team to 160 professionals, ensuring seamless production and distribution of Kormotech's products to 46 countries worldwide.

The Western European sales direction was previously led by Nazar Shchyrba, who will now focus on Kormotech's sales in Latin America, the Baltics, Czechia, Poland, Hungary, and Slovakia, as well as private label partnerships.